For Adrien Arpel Lebanon, the regional extension of the renowned USA-based skincare brand, I developed a cohesive and visually luxurious Instagram grid that reflects the brand’s premium positioning.

The design focused on a grid-based visual strategy, integrating teasing video content and elegant design elements to create a sense of exclusivity and allure. Each post was carefully crafted to stand alone while contributing to a seamless, high-end aesthetic when viewed as part of the full profile.

Using minimalist compositions, soft lighting, and a refined color palette, I highlighted the skincare rituals and hero products, subtly evoking a sense of indulgence and self-care. The teasing videos were designed to spark curiosity—short, cinematic clips that hinted at the product experience without revealing too much, encouraging engagement and discovery.

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